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Case Study · 2024 – 2025Production Verified
Creative Advertising & Digital Brand Experience

The digital portfolio for 7even Interactive, one of West Africa’s most awarded creative advertising agencies. Built with cinematic video reels, an interactive awards archive, and a streamlined client RFP funnel.

Client & Region7even Interactive (7even Interactive Ltd.)
Wiserve ScopeDigital Platform Engineering, Creative Showcase UI/UX & High-Performance Web Architecture
Delivery Timeline3 Months (2024 – 2025)
Core DisciplinesCreative Agency Platform · Advertising & Media Strategy · Dynamic Case Studies
Metric 01
50+Global & Regional AwardsCannes Lions, Loeries, Pitcher Awards, Epica & LAIF Grand Prix
Metric 02
100M+Cumulative Campaign ReachDelivered across FMCG, telco, fintech & multinational brands
Metric 03
1.2sMedia Portfolio Load TimeHigh-res 4K video reel streaming optimized with adaptive HLS CDN
Metric 04
4.2xInbound Pitch ConversionsStreamlined enterprise RFP submission & lead qualification pipeline
01 / The Strategic Context

“
A top creative agency needs a website as bold and impactful as the campaigns it makes for leading global brands.
Creative Agency & Media Strategy Challenge

The Operational Bottleneck

7even Interactive is one of Nigeria and West Africa’s most decorated advertising agencies, creating major campaigns for brands like Fidelity Bank, Hero Lager, and Power Oil.

Wiserve engineered their digital showcase: high-speed video showreels, a searchable archive of over 50 international awards, and a client RFP portal for brand marketing teams.

Structural Inefficiency Matrix
01 / Video Loading LagHigh-resolution commercial reels slowed down page loading without modern video compression and streaming.
02 / Cluttered Awards PresentationDozens of wins across Cannes Lions, Loeries, and Pitcher Awards were hard to browse and verify.
03 / Broad Service OfferingsExplaining creative advertising, media buying, and event marketing clearly in one seamless layout.
04 / Inefficient Client Inquiry FlowHigh-value enterprise clients needed a clear, confidential way to request project pitches and proposals.
02 / Architecture & Engines

High-definition video reels, filterable awards hall of fame, and client pitch intake.

Creative PortfolioModule 01 / 04

Cinematic Campaign & Case Study Showcase

An interactive portfolio featuring client campaigns with fast video reels, visual briefs, and key project metrics.

Technical Architecture
Smooth video streaming with zero buffer delays
Filter campaigns by FMCG, finance, and telco industries
High-res images optimized for fast loading
Fluid page transitions and clean typography
7even_interactive::campaign-showcase
Live Calculation
Active Campaign ShowreelFidelity Bank · “Our Word is Our Bond” TVC
Video Streaming PipelineAdaptive 4K HLS · Bufferless Edge CDN
Campaign CategoryBanking, FMCG, Telco & Social Impact
Asset OptimizationAVIF / WebP Next-Gen Compressed Assets
Portfolio Load Benchmark1.2s Median Initial Paint (Global CDN)
03 / Verifiable Impact

Key performance improvements compared to old manual workflows.

01 / 04
01 / Portfolio Experience

Video Showreel Load Speed

1.2s Fast Video Load
Legacy Process

Heavy video files causing slow page loading and visitor bounce.

Status: Replaced legacy workflow
Wiserve Solution

Fast adaptive video streaming playing instantly on phone and desktop.

Live in Production Verified Result